Supporting Salomon in achieving media leadership in the sportswear market

Salomon, the French leader in outdoor sports equipment, aims to accelerate its international brand awareness and reach new audiences, while retaining its loyal customers. To support this ambition, the brand is opening a flagship store on the Champs-Elysées, one of the most famous avenues in the world, in order to maximize its visibility.

To support this objective, we chose to highlight Salomon’s French roots. We presented its arrival on the Champs-Elysées as a French-style success story, in order to make a lasting impression and establish Salomon as both a local and international reference.

Coordination
Preparatory meetings with all stakeholders to ensure a smooth and coordinated organization of the opening.

PR
Organization of personalized interviews with Salomon spokespersons for leading media outlets (Challenges, Le Monde, Capital, LSA) ahead of the event. Distribution of a press release to sports and business media following the official opening.

Event
Invitation of journalists and public officials to the official inauguration evening on June 20, to strengthen the brand’s local and institutional presence.

On-site operations
Management of interviews, personalized welcome for journalists, and organization of guided tours of the store.