Positioning SNIP as a key player in the legislative debate on reindustrialization
70
Decision-makers attended and were engaged during the roundtable5
Policymakers actively took part in the discussions52
Position papers sent to parliamentarians and senior government officialsBrief
The Syndicat National des Industries du Plâtre (SNIP), a discreet federation compared to larger construction organizations, suffered from low visibility and limited recognition as a public affairs stakeholder. Underrepresented in political discussions, the federation needed to make its voice heard and strengthen its legitimacy with policymakers.
Strategy
The agency leveraged the opportunity of the Loi Industrie Verte to reposition SNIP. By combining institutional, media, and digital actions, the objective was to establish the federation as a credible stakeholder and a recognized advocate for reindustrialization.
Execution
Influence
organization of a half-day conference and photo exhibition bringing together parliamentarians and opinion leaders.
Public Relations
six high-level meetings to share recommendations, plus three industrial site visits with elected officials and public authorities.
Content
editorial partnership with BatiActu, a leading construction trade media.
Digital
online campaign promoting key messages to broaden reach.
