Establishing the leading role of EPI and its Wero brand for the European community

After two years of preparation and development to launch its unique mobile payment solution, Wero, the European Payments Initiative entrusted Omnicom Reputation Group with orchestrating the solution’s launch and promoting the project as a whole across France, Belgium, and Germany.

In a highly competitive and aggressive market, the agency positioned Wero as the new “must-have” for consumers, while asserting its essential role in shaping the European payments landscape.

Content
A perception study on payment habits conducted with 3,000 consumers across three markets, followed by exclusive media presentations in each country.

RP
3 exclusive press conferences held in France, Belgium, and Germany, gathering EPI member banks and Tier 1 journalists; additional informal meetings with business, financial, and European media to build sustained visibility.

Influencer marketing
A program launched in Germany and France, supported by ambassadors and mid-tier digital communities to amplify awareness.

Paid media
Sponsorship and branded partnerships with leading tech and financial outlets to boost reach and credibility.