Establishing Fitbit as a leading brand in connected health

Fitbit aimed to raise public awareness about the benefits of connected health.
The objective: to become the go-to ally for well-being by integrating seamlessly into users’ daily lives.

Position Fitbit as the essential companion for connected well-being through the activation “Fitbit réveille les Français” (“Fitbit wakes up the French”).
This digital initiative encouraged people to get moving, at home or outdoors, by building a strong and supportive community around activity and wellness.

Development of an authentic editorial line across Instagram, Facebook and X, alternating between product highlights, wellness advice and community-driven content.
For one month, the “Fitbit réveille les Français” campaign mobilized ambassadors and influencers through challenges, immersive storytelling (POVs), interactive events and digital activations.

A paid media plan helped reach a wider audience by promoting challenges and practical advice for everyday life, reinforcing both engagement and a sense of belonging to the Fitbit community.
Definition and supervision of global KPIs based on collated reports.