Establishing Epson as an innovative player in gaming culture

For its first campaign targeting geeks and gamers, Epson aimed to integrate into their leisure moments and position itself as the go-to partner for their gaming sessions.
The objective was to increase awareness and affinity within this demanding community.

Become the MVP of role-playing games: the indispensable companion that enhances every session and makes the players’ experience even more immersive, by naturally blending into their universe and moments of sharing.

An exclusive collaboration was launched with Fibre Tigre and Mister MV, two key figures of the French role-playing and streaming scene.

The campaign kicked off with a product unboxing in Instagram Reels, followed by a sponsored Twitch live, “Game of Roles”, integrating Epson solutions. The live included a Q&A session and a best-of shared across the social media platforms of both influencers and Epson France.

A contest was organized to boost participation, while the multi-platform broadcasting strategy maximized visibility.
Altogether, the campaign generated strong engagement and positioned Epson as a new trusted partner for gamers.