Changing perceptions about type-1 diabetes
615K
People reached by the Social Ads campaign5,8M
Impressions on social media each year15K
Clicks on the websiteBrief
Highlight the benefits of Omnipod for patients with type 1 diabetes, despite French regulations prohibiting direct communication to the general public.
Strategy
To overcome this challenge, we launched in France the movement “Accessoirement Type 1”, aimed at bringing together the type 1 diabetes community and promoting a more positive vision of life with the condition: life before the disease.
Execution
Launch of a website and Instagram account featuring testimonials, demystification content, and messages of well-being.
Creation of video and photo content around personal stories, supported by media and association outreach.
Podcast and traveling photo exhibitions displayed in waiting rooms to highlight portraits of people living with type 1 diabetes.
Two-part social ad campaign on Instagram to support the global campaign “Life gets bigger.”
Creation of a practical guide and dedicated landing page.
