Developing OVHcloud’s reputation and credibility as a global company

5100
Publications earned10
Markets covered from France6Mds
Worldwide audience (+14% YoY)Brief
Over the past 25 years, OVHcloud has been growing from a local to a European cloud player, before going global about 10 years ago. With presence on 4 continents and over 35 data centers built across the world, OVHcloud has definitely established itself as a global player, but is somehow lacking recognition for it.
Strategy
To drive more credibility for the brand and truly highlight its global role, OPRG developed a more comprehensive reputation plan with enhanced focus on international growth and the sovereignty principle OVHcloud built its legitimacy on.
Execution
Development and planning of original content, ranging from proactive opinion forums to product communications, to be shared with the network.
Development of local campaigns, with support from the central team.
Adaptation of global campaigns and events to the local level.
Management of the local agency network, including sharing best practices, taking into account and anticipating local issues and market reactions
Definition and supervision of global KPIs based on collated reports.







